The Enrollment Marketing and Brand Strategy team crafts the university's brand and ensures its use aligns with 51视频鈥檚 strategic goals. This team develops and deploys messages across a variety of media to support the work of identifying, recruiting and enrolling 51视频 (UML) students.
51视频鈥檚 brand conveys the institution鈥檚 values, academic quality, campus culture and career outcomes. Maintaining a strong brand enhances the university鈥檚 credibility, attracts top students and faculty, builds alumni loyalty, drives fundraising and increases graduate employability.
Responsible for:
- Enrollment marketing for undergraduate and graduate programs
- Enrollment marketing for online programs
- Brand strategy and messaging
- Developing, designing and administering to support online programs