This course is designed to meet the needs of engineering and science professionals who may be involved in taking new science and technology from idea to market commercialization. This course will provide a working understanding of the business concepts that lay at the foundation of a business plan. Idea and Market Validation Competitive and Market Intelligence Finance: Cash Flow, Capitalization Tables, Venture Investment IP/Legal: Basics of IP Law, Basics of Business Law Linking Technology and Markets via Technology Roadmaping Marketing: Value Proposition, Distribution, Pricing Sales: Product Sales, Joint Ventures & Negotiations Business Plan Development
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