Buta-Paul

Paul Buta

Visiting Faculty Lecturer

College
Manning School of Business
Department
Marketing, Entrepreneurship & Innovation
Phone
978-934-1193
Office
Pulichino Tong Business Center, Room 338
Email
paul_buta@uml.edu
Links

Education

  • Master of Business Administration (M.B.A.), University of Chicago, Booth School of Business
  • Master of Science (M.S.): Artificial Intelligence, University of Illinois Champaign Urbana
  • M.S: Electrical Engineering, University of Illinois Champaign Urbana

Biosketch

After working in artificial intelligence, then as an entrepreneur, Paul came to teaching to share his experience and insights to future business leaders.

Selected Publications

  • Privacy Panic. How to Avoid Identity Theft, Stop Spam, and Take Control of Your Personal Privacy. Mill City Press, Minneapolis, 2009.
  • Clipping Coupons with Stephen Smith. Pharmaceutical Executive, April 2004.
  • Best Practices for Online Marketing. DMNews, February 2002.
  • Bubble Marketing: Best Practices for Privacy-Safe Relationships. eHealth Marketing and Branding:
  • Power Tools for Capturing Market Share. Atlantic Information Services, June 2001.
  • The Next Frontier of Pharmaceutical Marketing. DMNews, October 2000.
  • Measure Fills to Gauge Success of DTC Campaigns. DMNews, April 1999.
  • Mining for Financial Knowledge with Case-Based Reasoning. AI Expert, vol 9, no. 2, pp. 34鈥�41, 1994.
  • Communicating the Knowledge in Knowledge-Based Systems, with Ralph Barletta. Expert Systems with Applications, 1992.
  • Automatic Letter Composition for Customer Service, with Stephen Springer and Thomas C. Wolf.
  • Proceedings of the Third Conference on Innovative Applications of Artificial Intelligence, 1991.
  • Ombudsman: The Correspondence Generation System, with Stephen Springer. In Proceedings of the Tenth International Workshop on Expert Systems and Their Applications: Natural Language Processing, 195鈥�204. Avignon, France.

Selected Presentations

  • Do Not Call. International Association of Privacy Professionals - Privacy Academy. Toronto: November 2006.
  • The Perfect Storm in Healthcare. Data & Marketing Association. DM Days NY Conference, New York: June 2005.
  • Bargaining For Data: Persuading Consumers to Share Personal Information. AD: TECH, New York: November 2003.
  • Developing Consistent ROI Metrics Across All Marketing Channels. Workshop at the 2002
  • Pharmaceutical Marketing Congress, Philadelphia, PA, September 2002.
  • Privacy-Safe DTC Marketing. Pharmaceutical Internet Marketing: Ethical, Regulatory, and Privacy Issues, Coral Gables, Florida: January 2001.
  • E-Health Privacy: A Global Review. e-Health Asia, Singapore: October 2000.