MKTG.4110 Marketing Analytics (Formerly MKTG 411/62.411/62.312)
Id: 006432
Credits: 3-3
Description
Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Quantitative Literacy (QL).
Prerequisites
Pre-Req: MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.