MKTG.3150 New Product & Service Management (Formerly MKTG 315/62.315/62.311)
Id: 006431
Credits: 3-3
Description
Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.
Prerequisites
Pre-Req: MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.