MKTG.3130 Sales and Customer Relations (Formerly MKTG 313/62.313)
Id: 006433
Credits: 3-3
Description
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Prerequisites
Pre-Req: MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.