MGMT.6650 Managing in the Digital Economy
Id: 041204
Credits: 3-3
Description
This course exposes students to managerial challenges in the digital economy with a focus on platform businesses such as Amazon, Uber, AirBnb, and others. Also addressed are the challenges faced by traditional firms in competing and interacting with platform firms. The course considers strategic and organizational issues, and explores subjects such as open and user innovation, crowdsourcing, ecosystem-based business models, and building and managing network effects. It is highly interactive case-based.
Prerequisites
MGMT.5010, and MGMT.5110, or permission of graduate program coordinator.
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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.